The Golden Rules of Investing

Invest for the medium and long term
Not for the next few months

Reasonable diversification
Do not have all your eggs in the one basket

Quality of investments
Quality investments are particularly important when markets are under pressure and falling.

Obtain good advice
On your financial affairs

The cycle lives on
Markets go up and down but over time, there are more ups than downs.

Hold a selection of growth assets
Growth assets are investments such as shares, property and futures & hedge funds. They may be more volatile and higher risk but they provide good capital gain. Even retirees need a percentage of their portfolio in growth assets.

Avoid fads
Investment fads come and go but the basic principles of investing remain intact. What appears to be the "best thing since sliced bread" today will often be tomorrow's disaster. Stick with good quality managed funds that can ride out the ups and downs.